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Tuesday, December 27, 2005

“CONTENT” IS ONLY THE MEANS TO AN END

Rebecca MacKinnon:
Global Voices Summit 2005:Put it this way: for a conventional media organization, “content” is the end goal and “content creation” is the primary activity. For a Conversation Community like Global Voices, “content” and “content creation” are means to a larger end: conversation and dialogue. The first step towards conversation is having one’s voice heard around the discussion table. By linking to people’s blogs, our editors and contributors are in effect inviting people to the discussion table and moderating the conversation.

Nobody has ever done this before, so we’re sure to make lots of mistakes. You don’t learn any other way. In the coming year we will be working to figure out how best to bring more people to the conversation table, how to ensure that their voices are heard and not drowned out, how best to structure the conversations so that they can be meaningful, and how to maximize the impact of these conversations. It’s an exciting project. Please help us figure it out!

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